Industry Excellence at Heart.
The Hotel, Resort & Restaurant Association of Cebu, Inc. (HRRACI) is a non-profit, non-government organization serving the hospitality industry particularly the rooms and food & beverage enterprise.
As voice the industry, HRRACI provides an avenue for strategic alliances among its member companies, associates, schools, and other stakeholders whose interests are centered on creating Cebu a world-class tourist destination.
HRRACI’s wide membership includes resorts, hotels, inns, apartelles, pension houses, restaurants, bars, cafes, bistros, and other similar establishments. HRRACI’s affiliations also extend to goods and services providers that cater to Cebu’s hospitality industry. The association also partners with schools and universities that offer courses in tourism and in food services.
1) We promote professionalism in the hospitality industry.
2) We serve as center for learning and upgrading the industry’s services through:
Programs for members: seminars, workshops, exhibits, and other opportunities.
Events that will highlight the services and enhance training.
Cebu Goes Culinary
A food & beverage event highlighting competitions, exhibitions, and demonstrations of different chefs from the Visayas and Mindanao.
Chefs from HRRAC Member Properties present “Five Star at No Star Prices,” a food fair highlighting culinary wonders from Cebu’s top hotels and resorts at street prices.
3) We serve as a venue for marketing and promoting Cebu as a tourism destination by:
Participating and supporting marketing blitzes and marketing programs that are aimed to promoting Cebu.
Designing programs that will enhance the saleability of Cebu hotel shares, resort properties, and other tourism investments.
Promoting programs that will protect the local hospitality industry’s concerns.
We provide equal opportunity for smaller properties to be present at the Cebu airport through the Airport Counter.
We voice out the concerns of the HRRAC members to the legislative bodies.
We establish strategic alliances with the government, tourists industry, partners and suppliers.
We coordinate with members and affiliates regarding on all industry concerns.